RACV Retail Rollout

RACV retained Plan A to change the face of their retail stores to attract a younger demographic, whilst remaining sensitive to existing clients. The new design aims to provide maximum exposure to RACV’s services and products, driving sales and creating a platform of conversation between staff and customer. The new store design promotes a club and member like environment, whereby clients feel comfortable to make longer and greater transactions. Sales are promoted within a bright marketing zone at front of store. This zone has ample floor space for flexibility of future display pieces. Further into the store consultant desks provide a comfortable space for longer transactions, assisted by smart concealed storage solutions and softer finishes. The new generation of RACV stores will be rolled out across Victoria wide, refreshing the face of RACV retail.